With a life-long passion for writing and a business mindset, our Communication Account Associate Elisabeth is also often close to laughing and is always curious, which may actually be the reason why she’s figured out how to draw 3D unicorns in PowerPoint. She has now nearly completed her first year as part of the MSC family and is a great addition to our communication team. We asked her to introduce herself here in our a team profile series.
My name is Elisabeth and since June last year, I work as a Communication Account Associate (CAA) at MSC. From an early age, I’ve had a passion for writing and communication, which is why I chose the social science program Journalism and Authorship in high school and continued on with a B.Sc. in Marketing at Handelshögskolan in Gothenburg. While the high school years enabled me to develop my writing skills, the bachelor’s degree helped me develop a business mindset, analytical thinking and strategic decision-making skills. What truly caught my interest in marketing was the psychological aspect, especially how individuals’ behavior can be predicted or influenced through different marketing efforts. My bachelor’s thesis, thus, came to focus on behavioral finance, which is a stream of research concerned with how psychology-based theories might explain stock market anomalies such as sudden rises or falls in stock price.
In my work as a CAA, behavioral finance becomes very present and that is one of the things that I love about my role. Seeing how my wording in a press release or in an article can influence retail investor behavior and, in turn, sometimes have a direct impact on the share price is both powerful and exciting but also a great responsibility. At the same time, the wait for that response can be quite tense. I am, therefore, extremely grateful to be surrounded by such knowledgeable and supportive colleagues who are always there to triple check the messages, facts and give advice on how to word delicate sentences.
“Seeing how my wording in a press release or in an article can influence retail investor behavior and, in turn, sometimes have a direct impact on the share price is both powerful and exciting but also a great responsibility.”
After finishing my B.Sc. in Marketing, I continued on with a M.Sc. in Innovation and Industrial Management. When discussing the complexity of innovation, the drug development process was often brought up as a prime example of how innovation may take time but result in something extremely valuable. This was actually what first kindled my interest in the life science industry. When I later saw MSC’s job ad for a CAA I jumped at the opportunity to work with innovation, behavioral psychology and communication – all at once.
Now nearly a year later, I could not be happier with my choice to challenge myself and venture into an entirely new field. In addition to being extremely challenging and developing, both professionally and personally, being part of MSC also means being part of something bigger. More than once, I’ve read up on a client’s technology and suddenly realized that if this drug works, if this drug reaches the market, it will have the ability to change millions of lives for the better. The feeling of being able to make a small contribution towards that development is absolutely amazing.