Need:
A cutting-edge biotech company was in need of quickly expand its virtual organization to gear for its needs following an IPO and upcoming clinical study.
Assignment:
MSC was engaged to lead the client’s communication function to manage strategy, planning, procurement, marketing, IR, PR and social media. After some initial workshops and planning sessions with the client’s CEO and Board of Directors, a comprehensive plan was implemented under MSC’s leadership. The client was very pleased with the outcome and the assignment turned into a long-term partnership where MSC staff continued to fill the part-time role as Communication Director.
