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MSC Nordics

Evolving European regulations pave the way for the world’s largest cannabis market

By | What's the deal | No Comments

The cannabis market is booming. In 2018 alone, worldwide deals struck within the space totaled at 13.7 billion USD, up a whopping 875% compared to the previous year. Despite the fact that most of the buyers and sellers are now from the U.S. and Canada, the markets are maturing globally with more and more funding sources becoming available for the looming promise of cannabis-derived products, particularly for medical purposes. In point of fact, the European cannabis market is foreseen to explode and become bigger than the U.S. and Canada markets together, with an estimated annual medical cannabis market value of 58 billion EUR by 2028. Today, on the so-called 420 day, we’re highlighting the increasingly interesting cannabis space.

The deal flow for 2019 is expected to exceed the one of 2018, mainly thanks to the growing understanding of the clinical benefits of this complex plant and, unavoidably, evolving regulatory systems. While North America has so far managed to stay far ahead of other regions in terms of market growth, several European countries are now seeing an opportunity to take advantage of this economically auspicious niche and bring their populations closer to well-regulated and efficient products (and further from the black market). Now, having set the stage, it is pretty clear how European countries could benefit from the situation, but as the local regulatory landscape is still fragmented, it is easy to get bewildered and lose track. Lots of cash, lots of laws, lots of confusion! This whirlwind of changing regulations and new players might make one dizzy, so perhaps it is good to step back and take a bird’s eye view on the medical cannabis and the way it is regulated in Europe.

First, let’s talk cannabis itself. It is one of the oldest medicinal plants that spread from Asia to Africa and Middle-East, from where it found its way to Europe around 2,500 years ago. Generally, it has been used in Europe for industrial purposes as a source of hemp fibre but the local medical community adopted it in a preparative form for dozens of conditions already in the 19th century. Back then, of course, it was pretty unclear how the plant exactly achieves its effect and which dosing works the best. This resulted in a row of adverse effects that pushed Western doctors to move to opium-based drugs and forget about cannabis.

No wonder, cannabis is a complex plant with over 500 chemical components identified to date. Of these 500, around one-fifth comprise cannabinoids such as cannabidiol (CBD), tetrahydrocannabinol (THC), cannabigerol (CBG) and others. Cannabinoids influence the human’s endocannabinoid system, which in turn has an effect on other body systems. Besides cannabinoids, terpene compounds from cannabis might have an adjunct therapeutic action together with cannabinoids. Investigating the real efficacy and safety of these compounds has become possible only with contemporary scientific research.

Surely, most of the readers relate cannabis usage to taunted recreational consumption. Over the last decade when patients have been exposed to pharmaceutical-grade cannabis, enough clinical evidence has accumulated to support its use in chronic pain from neuralgias and neural injuries, muscle spasms and cramps associated with multiple sclerosis and spinal cord damage, and nausea, loss of appetite, and weight loss related with chemotherapy or radiotherapy in cancer patients and anorexia in HIV-infected patients. More recently, CBD has shown plausible efficacy in childhood epilepsy. For other conditions such as sleep disorders, depression, glaucoma and anxiety there is less available clinical data that would show the existence (or absence!) of medical efficacy. The recent major advances in medical evidence and cultivation techniques, product standardization, quality and control, as well safer administration (e.g. sublingual, inhalation by vaporization) all point towards the medical promise and benefits of medical cannabis and more specific cannabinoid therapeutics.

In the European context, only Germany, Italy and the Netherlands had any meaningful sales of medical cannabis in 2018.

With the developed clinical evidence and manufacturing techniques, however, medical cannabis is still regulated differently across Europe. While there are three routes in which medicines regularly obtain marketing authorization in Europe (centralized procedure through European Medicines Agency, decentralized procedure in individual states, or mutual recognition), no medical cannabis-based product has an EU-wide approval. Although the EU allows cultivating and suppling cannabis plants with low level of THC (<0.2%) for hemp fiber, no harmonized law in terms of therapeutic use exists for plants with higher concentrations of cannabinoids. Already for several years, most European countries have allowed cannabis prescription on the basis of serious illness after first- or second line therapy, even when the product has not been authorized by the medical agencies as a regular drug. This is usually conducted through local early/expanded access or compassionate use programs in collaboration with suppliers and pharmaceutical companies. For instance, this was introduced in the Netherlands in 2003, in Germany in 2017, and in the UK in 2018. Despite the enabling laws, prescription rates have stayed at notoriously low levels. The main reason behind this seems to be that many health professionals do not know how cannabis should be prescribed and dispensed, including physicians and pharmacists who are the main gatekeepers for widespread medical cannabis use in countries that permit prescription.

These gatekeepers differ from country to country. For example, in the UK, only certain physicians are allowed to prescribe cannabis products while in Germany, this right has been given to all doctors beside veterinarians and dentists. Some countries allow using medical cannabis only for the treatment of certain conditions while others give the physician the right to decide based on patient needs. In the European context, only Germany, Italy and the Netherlands had any meaningful sales of medical cannabis in 2018. Physicians in Germany, for instance, have the discretion to prescribe to the “seriously ill” but the term “seriously ill” has been left open for interpretation. Most German doctors prescribe cannabis to those suffering from multiple sclerosis, chronic pain or appetite loss associated with cancer therapy. On the other hand, Germany depends currently fully on foreign import since local cultivation was introduced only very recently and the first harvest may not take place before 2020.

This brings us to immediate opportunities in Europe that are most clear in countries that have allowed cultivation and production, that can, in turn, supply other European countries that allow import for medical purposes from pharmaceutical-grade preparations to therapeutic oils and single compound-based (e.g. CBD) products. Several countries have indeed learned from the demonstrated benefits of medical cannabis legislation across the Atlantic and its potential market worth in Europe (let’s iterate: 58 billion EUR by 2028), and surged into the sector to reduce unemployment rates and support struggling economies.

While the UK is the biggest producer and exporter of cannabis thanks to a company called British Sugar that supplies GW Pharmaceuticals (link 1, 2) for their drugs Sativex® and Epidiolex®, other countries including Denmark, Portugal, Greece, Cyprus and Malta have permitted domestic production at a larger scale. In fact, Malta is the organizer of this year’s Annual Medcann World Forum. In Germany and Italy, cultivation has been introduced very recently but access to licenses is restricted (public tenders in Germany and an army monopoly in Italy). In Denmark, where medical cannabis is allowed together with domestic production, a smashing 23 companies have already been licensed (as of March 2019) in the so-called Development Program that allows cultivation and manufacturing of cannabis products. Additionally, Denmark aims to supply its own market and cannabis-related research sector with domestic produce but has also very recently permitted export (none of the companies have yet obtained the export license). Denmark is the only Nordic country not banning cultivation while Norway and Finland, like many other European countries, allow medical use (since 2018 and 2008, respectively). Curiously enough, Denmark’s neighbor Sweden has some of Europe’s most restrictive laws; it abides only by the general EU rule that allows hemp products that contain less than 0.2% THC, whereas not a single cannabinoid product is classified as a medicine.

Regarding national healthcare policy initiatives, only the UK and Lithuania have introduced national medical cannabis programs in response to the emerging strong scientific evidence supporting its use in the medical setting. It is likely that these baby steps in creating strategic national policies will be supported by the EU sooner than later, as the EU Parliament recently passed a resolution that called the European Commission and all member states to standardize and unify products containing cannabis-based medicines. This initiative was officially voiced this February (2019), and paves the way for a unified discussion on the “regulatory, financial and cultural barriers that weigh on scientific research into the use of cannabis for medicinal purposes” and creating comprehensive strategies for “independent research, development, authorization, marketing and pharmacovigilance, and to avoid the abuse of products derived from cannabis”. The European market is gearing its machinery to prepare for a widespread adoption of medical cannabis: are you ready for the eruption of the largest medical cannabis market in the world?

By: Paula Salme Sandrak, Business Analyst

A day in the life of the COO & Communication Director at MSC

By | Communication, Company update | No Comments

At the end of any job interview it’s the interviewee’s turn to ask the questions, and a recurring theme among these candidate questions is what a typical day at Monocl Strategy & Communication is like. So we decided to do what we do best and provide some insights. As all of us have our own daily routines and schedules, we are going to follow a number of us around in this A day in the life of… series this time with our Chief Operating Officer & Communication Director, Tove Bergenholt.

Tove, please describe your role in the company?

As I am both the COO and the Communication Director, my role is quite diverse and varied – which is exactly what I love about it! In my Communication Director role, I am the key contact person for existing and prospective clients, set strategies, create leads, and have the overall responsibility for all projects within communication. At this time, I also support certain clients with their day-to-day communication activities such as updating websites, writing press releases and advising in communications-related Nasdaq regulations. The aim is, however, to build up a communication team that manages the clients’ day-to-day needs with me as strategic counsel and support as well as a final quality assurance.

As the COO on the other hand, my job can more or less be comprised into one sentence: making sure that operations run smoothly. Now, what that exactly means is a different story but after years in consultancy, I am used to working a bit on the fly and solving any challenge that may appear. In this role, I am responsible for the operations across the company, ensuring among other things that the team is happy, challenged and have everything they need to do an amazing job. This could mean everything from helping a colleague to formulate their goals to having though performance discussions to ordering snacks for the office to keep everyone energized!

In either role, there’s no day looking the same. These ever-changing challenges, variation of tasks and team work is, in my opinion, one of the best things about my line of work. It does, however, make a challenge out of describing your typical day or explaining what you do at work with to a neighbor or your grandma. But here is a try of providing at least one ‘teaser’ day.

“It does, however, make a challenge of describing your typical day or explaining what you do at work to a neighbor or your grandma.”

A day in the life

Let’s take a look at a day in the life of the COO and Communication Director at MSC.

06:40 My alarm goes off at a usual time for me during these dark months. Not being a morning person, I get up after one (maybe two) snoozes and make coffee.

07:00 I’m on the phone with the CFO at a client’s to confirm certain figures for a press release. We’re in the midst of a so-called ‘communication crisis’ at one of our biotech clients. We received new information the evening before that meant getting complementary information overnight, then contact with the lawyers, Certified Advisor, the CEO, CFO and chairman of the Board. Discussions, justifications, compromises. Then the press release goes out. All in a rush due to the classification of the information, insider information, meaning it goes under the EU market abuse regulation and needs to be communicated as soon as possible.

Fortunately, not all days look like this. It certainly wouldn’t be healthy. But it’s also those situations where I feel like I thrive and learn the most in the quickest time. In this role, taking charge of a situation and standing up for what I believe is the right course of communication for that particular audience is crucial. It’s also a balance of knowing how to convince a lawyer who’d rather just publish a two-sentence message only they understand and, importantly, when to stop pushing.

08:45 When getting into the office, I have already provided feedback to Elisabeth in our Communications team who is writing the article to be published on an industry news site about the morning’s announcement. Also here, time is of the essence to ensure that the audience too gets a deeper explanation of the news announcement and another point of view, which wouldn’t be appropriate in the regulated press release. I liaise with the journalist and then await the updated piece from Elisabeth.

09:15 Next stop is a much-needed coffee and catching up with the morning’s messages and emails as well as chatting to colleagues on project and life updates. We also try to coordinate our schedules to cover the day’s meetings as it appears there’s been some double bookings.

10:05 I see that our Project Director Julia shared a link on Slack to a podcast on the origins of the Orphan Drug Act, which I immediately put on my ‘to listen’-list. But it also hit me, why aren’t we sharing these recommendations to our wider audience? We’re not the only ones in the field interested in knowing and learning, sometimes obscure sometimes more odd things. Enough said, we work quick, take opportunities and do not fear trying. The hashtag #MSCrecommends was born with that first post and I hope we’ll be able to create a series of great recommendations to must-read articles, interviews and podcasts that the team comes across.

11:00 We have a candidate coming in to interview for a summer internship position here with us. With my responsibilities also covering the operational side of the business, recruitment has been an important focus area the last few months as we want to grow. We always look for great talents to join our team and feel it’s a good way of helping master students find their way after graduation. The interview was good, and we have a few more during the week before we make any decisions.

12:00 It’s time to switch gears. I have a meeting at a client’s office, where we’ll be talking about a new visual direction with the company brand. We are supporting them with investor relations and communication activities on an ongoing basis and I usually spend my full Monday’s at their office to join the weekly staff meetings.

12:10 On my way out, I get a call from a communication manager working at a client’s. We have a few moving projects and materials that we need to chat through to plan timings and responsibilities. I receive an email from a CEO asking for advice on how to best respond to a shareholder’s email comprising a few critical questions, which I pass on to our CEO Tobias since it’s semi-urgent and I’ll be held up during the afternoon.

15:30 The visual direction meeting has gone over time and is wrapping up. I leave with some actions and will put together a shot list for the photographer coming in to take photos of the office and staff in two weeks’ time. As it’s that time of year for financial reports, I also take a look at designed draft for the quarterly report and mark it up with some changes before I pass it on to the next reviewer.

16:50 Finally, the day is slowing down, and I set off for home. I like to leverage transit times like this, so I usually listen to a podcast or call grandma to say hi.

19:30 After dinner and time to quickly recharge after the day, I pick up the laptop again to sort a few minor things needing minor brain power. This included ordering snacks, toilet paper, coffee and oat milk – above all, the COO title in a start-up means to keep the team happy! But also catching up on newsletters and news as well as looking at blog and social media ideas for our own marketing purposes as Elisabeth and I have a catch-up about this tomorrow.

21:15 My boyfriend is happily watching some food-related videos online, current favorites include Somebody feed Phil, Bon Appétit Test Kitchen and Matgeek by this time. I join him and a few minutes later, I’m hungry again and busy writing up a new travel destination or recipes.

22:30 During winter time, it appears I’m neither a night owl nor an early bird, meaning that I am in bed by this time. This has been the first full winter for me in Sweden after seven years in London, and I’ve really noticed that the lack of light has caused me much more of a struggle than I thought.