A tech company in the cell biology space was experiencing pressure from its shareholders to increase its communication activities.
MSC was contacted shortly after a very successful IPO by the management of a leading technology manufacturer. The company was having a hard time keeping up with parallel communication activities for customers, industry influencers, shareholders and media. Various stakeholder tactics were discussed, and it was decided that the client’s marketing manager should focus on their customers while MSC became responsible for all other segments. MSC created and implemented a detailed strategy around how to channel key messages by dedicating staff part-time to the specific client over the next year. A leadership program focused on the company’s CEO resulted in interviews, news coverage, presentation opportunities and visibility in key industry networks to the delight of the company’s shareholders.