IR planning and support function to Communication Manager

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Need:

A rare disease company in the respiratory space was experiencing a temporary peak in communication activities.

Assignment

A long relation with the client made MSC the natural choice for supporting communication efforts. MSC had previously helped the client build a rare disease profile and had completed a valuation project of the client’s asset portfolio. A comprehensive 12-month plan was created for the client where all communication activities were gathered – such as press releases, quarterly reports, AGM, conference attendance, newsletters, etc. – together with assignment to the client’s organization or MSC depending on expected workload. What started out as a temporary staffing assignment was later converted to a continuous IR support function for the client’s Communication Manager.

Proactive communication towards journalists, industry influencing networks & shareholders

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Need:

A tech company in the cell biology space was experiencing pressure from its shareholders to increase its communication activities.

Assignment

MSC was contacted shortly after a very successful IPO by the management of a leading technology manufacturer. The company was having a hard time keeping up with parallel communication activities for customers, industry influencers, shareholders and media. Various stakeholder tactics were discussed, and it was decided that the client’s marketing manager should focus on their customers while MSC became responsible for all other segments. MSC created and implemented a detailed strategy around how to channel key messages by dedicating staff part-time to the specific client over the next year. A leadership program focused on the company’s CEO resulted in interviews, news coverage, presentation opportunities and visibility in key industry networks to the delight of the company’s shareholders.